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Market Maker Strategy


At this time the users internet world has reached 1.2 billion and in Indonesia has reached 25 million. Internet is a dream market for some people. Entering the new economy or digital economy, which makes the market encroached revolutionary company.Various strategies on the Internet in a revolution among other strategies market maker (creator market strategy), channel reconfiguration strategy (channel reconfiguration), the strategy of transaction intermediaries (intermediary transaction strategy), strategies of information intermediaries (infomediary strategy), self-service innovator strategy ( self-service innovator strategy), an innovator strategy supply chain (supply chain innovator strategy) and a strategy for the control channel (channel mastery strategy) 

Market Strategy Creator is the strategy of using the internet to define new markets by identifying a unique consumer needs. This strategy requires you to enter the market first and keep ahead of competition by innovating continuously. To create a new market, kadangkalan Amazon.com willing to lose in order to clinch first strong market position and profits in the long run. Amazon.com is a company that uses market strategy by means mengidentifikase creator database and delivery as the competencies and designing web browsing Amazon.com with processing speed and order the product as well as combining efficiency, rebates and services that are personal. 

Amazon.com which used only small bookstore founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc.. try to become the most customer-centered companies of the world, customers can find and discover anything you want to buy it online and strive to provide customers the most affordable price possible. Amazon.com is now selling a variety of products, providing millions of unique new product consisting of several categories, such as health and personal care, jewelry and clocks, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and estates. 

Amazonian operate several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon . fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales is expected to reach $ 14,263 billion, with growth increasing 33% compared to 2006. Operating income is estimated at $ 675 million with a growth of 74% compared to 2006.

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