Market Maker Strategy

At this time the users internet world has reached 1.2 billion and in Indonesia has reached 25 million. Internet is a dream market for some people. Entering the new economy or digital economy, which makes the market encroached revolutionary company.Various strategies on the Internet in a revolution among other strategies market maker (creator market strategy), channel reconfiguration strategy (channel reconfiguration), the strategy of transaction intermediaries (intermediary transaction strategy), strategies of information intermediaries (infomediary strategy), self-service innovator strategy ( self-service innovator strategy), an innovator strategy supply chain (supply chain innovator strategy) and a strategy for the control channel (channel mastery strategy) 

Market Strategy Creator is the strategy of using the internet to define new markets by identifying a unique consumer needs. This strategy requires you to enter the market first and keep ahead of competition by innovating continuously. To create a new market, kadangkalan Amazon.com willing to lose in order to clinch first strong market position and profits in the long run. Amazon.com is a company that uses market strategy by means mengidentifikase creator database and delivery as the competencies and designing web browsing Amazon.com with processing speed and order the product as well as combining efficiency, rebates and services that are personal. 

Amazon.com which used only small bookstore founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc.. try to become the most customer-centered companies of the world, customers can find and discover anything you want to buy it online and strive to provide customers the most affordable price possible. Amazon.com is now selling a variety of products, providing millions of unique new product consisting of several categories, such as health and personal care, jewelry and clocks, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and estates. 

Amazonian operate several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon . fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales is expected to reach $ 14,263 billion, with growth increasing 33% compared to 2006. Operating income is estimated at $ 675 million with a growth of 74% compared to 2006.

Strategy of creating a vision

According to Peter F. Drucker, the foundation of effective leadership is thinking about the vision and mission of the organization, define, and enforce a clear and real. Leaders set goals, set priorities, and establish and monitor standards.

Thus the vision is the beginning point of fact a firm tomorrow. True vision is a very powerful idea that can make the initial leap into the future by combining all the resources to realize that vision. True vision has appeal and causing others to make commitments, generate power and passion, to create meaning for the life of the company, was able to create a standard that can be used to measure the success of the company, can be used outsiders (customers) to measure the benefit of her company, be The main bridge between what the company now with what the company wants in the future, is a major prerequisite for the strategic moment and is the basis for formulating the company's mission. Intel has a vision to constantly push the boundaries of innovation in order to make life more passionate , more fulfilled and more easy to manage. Intel's strong commitment to moving technology forward has been made ​​towards the transformation of the world by leaps and bound. Intel is a company that is always in motion, burning, creating an industry that never breaks. Intel inspire partners to develop innovative products and services, deployed to support the industry can provide solutions with better resolution collectively by providing greater benefits and faster.

Bill Gates at the inception of Microsoft, has a vision of "a computer on every desk in every home, running Microsoft software". So when Bill Gates created the MS-DOS, it makes the Windows operating system as well as home use window (window) which causes entrepreneur Bill Gates became the richest in the world. It is not true that only Bill Gates alone is responsible for putting PCs in offices and in homes around the world, but Bill Gates had the vision to see what is possible and the desire to transform that vision into reality.

Thomas Watson Sr.. changed its corporate name Computing Tabulating Recording Company to International Business Machine (IBM), although at the time not yet operate internationally, but Thomas Watson has a vision that the company later became an internationally operating company. When Watson named International Business Machines (IBM) a lot of people when it was laugh. Some even say that Watson gave the name of exaggerating his company. But now IBM is a modern company and its managers become role models to suit white shirt, plain tie, selling a remarkable spirit. In 2003 the IBM Computer Company was selected as the world's most awesome version of Fortune magazine.

Jeff Bezos the founder of Amazon.com, which was originally just a bookstore ..Why he named his company to Amazon?. Because "Amazon River is the largest river in the world," said Jeff Bezos. What about the Nile?. The Nile is the longest river in the world, when compared to the water volume of the Amazon River is the only tributary of the Amazon. Amazon river contains 20% of the world's fresh water, then Jeff Bezos about the company's future has become a company that controls 20% of the world market. Amazon.com to open the E-Commernya in July 1995, starting from the bookstore and then extended to the compact disc (CD) and then to the auction and now thousands of different products and different vendors. in 1996 to sell 15.7 million dollars and jumped to 600 million dollars in 1998. Amazon.com reported on November 1 until December 23, 2002, consumers who order all over the world 56 million item that become the best online store in 2002 Yahoo magazine.

John F. Welch, Jr. (former CEO) of General Electric stated: "We use three operating principles to establish mood and behavior at General Electric: no borders in all our behavior, speed in everything we do and stretch in every goal we set" . Behavior without borders unite twelve large global businesses, each number one or number two in the market, into a vast laboratory produkutamanya is a new idea, along with a general commitment to disseminate throughout the company. Speed ​​is something that is usually not found in the company of General Electric, but at General Electric found in the speed of product development, design re-cycle (from order to delivery), setting back the ability to reduce the investment in plant and equipment. Stretching means using dreams to set goals that exceed set targets.