At this time the users internet world has reached 1.2 billion and in Indonesia has reached 25
million. Internet is a dream market for some people. Entering the new economy or digital
economy, which makes the market encroached revolutionary company.Various strategies on the Internet in a revolution among other strategies market maker (creator
market strategy), channel reconfiguration strategy (channel reconfiguration),
the strategy of transaction intermediaries (intermediary transaction strategy),
strategies of information intermediaries (infomediary strategy), self-service
innovator strategy ( self-service innovator strategy), an innovator strategy
supply chain (supply chain innovator strategy) and a strategy for the control
channel (channel mastery strategy)
Market Strategy Creator is the strategy of using the internet to define new markets by identifying a unique consumer needs. This strategy requires you to enter
the market first and keep ahead of competition by innovating continuously. To create a new market, kadangkalan
Amazon.com willing to lose in order to clinch first strong market position and
profits in the long run. Amazon.com
is a company that uses market strategy by means mengidentifikase creator
database and delivery as the competencies and designing web browsing Amazon.com
with processing speed and order the product as well as combining efficiency,
rebates and services that are personal.
Amazon.com which used only small bookstore
founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle
and entered the Internet market in July 1995. Currently
Amazon.com, Inc.. Nasdaq-listed
with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest
Selection. Amazon.com, Inc.. try to become the most
customer-centered companies of the world, customers can find and discover
anything you want to buy it online and strive to provide customers the most affordable price
possible. Amazon.com is now
selling a variety of products, providing millions of unique new product
consisting of several categories, such as health and personal care, jewelry and
clocks, food, sports, books, music, DVDs, toys, electronics and office, toys
and children and houses and estates.
Amazonian operate several web sites to reach new
markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de,
www.amazon.co.jp, www.amazon . fr, www.amazon.ca, and the Joyo Amazon websites
at www.joyo.cn and www.amazon.cn. In
2007, net sales is expected to reach $ 14,263 billion, with growth increasing
33% compared to 2006. Operating
income is estimated at $ 675 million with a growth of 74% compared to 2006.
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